Kids clothing art direction

Biglight:

Experience Design for Business Growth.

During my years at Biglight (a London-based Experience Design agency) I was lucky enough to Art Direct several photoshoots for various campaigns and editorial needs.

My all time favourite, though, was this kidswear shoot, where we crafted origami fruit and cut out colourful cardboard leaves to create a suite of unforgettable Summer campaign imagery.

“Collaborating with Laura was easy and a lot of fun! She was full of ideas for Art Direction, but happy to adapt to feedback.

Her experience in working on photoshoots was great, as it meant she could bring in new contacts (like the Stylist on this shoot!)

The concept of course worked out great, and the client was delighted.”

Jane Gleadall, Biglight Co-founder

As the Creative Lead on the account, I worked closely with Biglight’s Co-Founder and Creative Director from early concepts right through to defining the details on things like:

• lighting

• layout

• and shot count

A minimalist yet powerful approach to colours, textures and lighting created a versatile yet cohesive suite of images that carried the e-commerce brand through the Summer months.